Austin Li  ·  Brand & creative marketing  ·  Los Angeles

Bringing Life to
Live Experiences.

Brand and creative marketing for live experiences — performing arts campuses, stadiums, restaurants, and convention centers.

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Selected work

Sodexo Live!  ·  The Music Center

A cocktail for every show — and a repeatable program behind it

The Music Center engaged Sodexo Live! to tie a specialty cocktail to every production across a full performing arts season. As the incoming food and beverage operator, the team had no process in place to design and launch at that cadence.

Led the program end to end: developed each concept with operations, validated sourcing and cost, and secured approval from the client and its resident companies. Delivered the graphics and pre-promotion across client channels, and ran a post-run performance review that informed the following menu.

Delivered 22 event-tied launches and more than $135K in incremental beverage revenue in a single season.

Program designBrand & graphicsF&B strategyPerformance review
The full account  →
$135K+Incremental beverage revenue in a single season
22Event-tied program launches delivered
10+Client accounts across LA & San Diego
Crown and Glory
Center Theatre Group Crown and Glory Jaja’s African Hair Braiding · Oct 2025
The Rumble
LA Opera The Rumble West Side Story · Oct 2025
Poltergeist Punch
Center Theatre Group Poltergeist Punch Poltergeist · Nov 2025
Manila Disco
Center Theatre Group Manila Disco Jan 2026
Love on Grand
Abernethy’s · Kendall’s Love on Grand Valentine’s · Feb 2026
Love Notes
Gloria Molina Grand Park Love Notes Sat Feb 14, 2026
The 1958
Kaufman Dance The 1958 Feb 2026
Crown and Glory
Center Theatre Group Crown and Glory Jaja’s African Hair Braiding · Oct 2025
The Rumble
LA Opera The Rumble West Side Story · Oct 2025
Poltergeist Punch
Center Theatre Group Poltergeist Punch Poltergeist · Nov 2025
Manila Disco
Center Theatre Group Manila Disco Jan 2026
Love on Grand
Abernethy’s · Kendall’s Love on Grand Valentine’s · Feb 2026
Love Notes
Gloria Molina Grand Park Love Notes Sat Feb 14, 2026
The 1958
Kaufman Dance The 1958 Feb 2026
Center Sparkler
Kaufman Dance Center Sparkler Feb 2026
Forever Jung
Center Theatre Group Forever Jung Kim’s Convenience · Mar 2026
Wally's Special
Center Theatre Group Wally’s Special Apr 2026
Santorini Spritz
Center Theatre Group Santorini Spritz May 2026
The Empire State
Kaufman Dance The Empire State New York City Ballet · Jun 2026
Summer-ita & Downtown Sunset
Dance DTLA Summer-ita & Downtown Sunset Jun 2026
Dance DTLA Bar
Dance DTLA Dance DTLA Bar Aug 2026
Peruvian Pisco Sour
Dance DTLA Peruvian Pisco Sour Sep 2026
Center Sparkler
Kaufman Dance Center Sparkler Feb 2026
Forever Jung
Center Theatre Group Forever Jung Kim’s Convenience · Mar 2026
Wally's Special
Center Theatre Group Wally’s Special Apr 2026
Santorini Spritz
Center Theatre Group Santorini Spritz May 2026
The Empire State
Kaufman Dance The Empire State New York City Ballet · Jun 2026
Summer-ita & Downtown Sunset
Dance DTLA Summer-ita & Downtown Sunset Jun 2026
Dance DTLA Bar
Dance DTLA Dance DTLA Bar Aug 2026
Peruvian Pisco Sour
Dance DTLA Peruvian Pisco Sour Sep 2026
MGM Resorts International  ·  Mainland China

An amenity brand designed, modeled, and built

MGM Resorts set out to create a kids’ club amenity that could scale across its properties. Developed the identity, logo, and narrative strategy, then produced the CAD models and renders of the physical environments that secured client approval.

Built for the flagship MGM Reserve line and rolled out across Mainland China, including MGM Reserve Zhuhai, with on-site support through construction.

IdentityEnvironmental design3D & CADRenders
The full account  →
MGM Resorts The Working Deck, Twelve Pages
MGM Reserve Zhuhai As Built
Independent

Orange Chicken & Porcelain Plates

A self-authored study of Chinese restaurant design — 122 pages that fold out to eighteen and a half feet, documenting dozens of recurring design motifs and the rooms where they appear.

Case studies span California, Massachusetts, Ireland, Australia, and China. Researched, written, designed, and produced independently, the project reflects a core part of the method: understanding how a space communicates before designing anything for it.

AuthorDesignerEditorResearch
The full project  →
Orange Chicken & Porcelain Plates — first half of the fold-out
First half  ·  drag to explore
Orange Chicken & Porcelain Plates — second half of the fold-out
Second half  ·  18.6 feet end to end

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Work

Sodexo Live!, MGM Resorts International, and Jaq Jaq Bird — more than ten accounts across performing arts, stadiums, museums, and convention centers.

See the work →

Play

Self-directed and consulting projects: the book, alongside the drawing and comics archive where much of the thinking behind the commercial work begins.

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About

Los Angeles
Austin Li Los Angeles, California

Where brand meets operations

Most of this work takes place in venues with hard constraints — a curtain time, a service window, an audience arriving whether or not the signage is ready. That shapes the approach: building systems a venue team can run without the designer in the room.

Has managed more than ten accounts across Los Angeles and San Diego for Sodexo Live!, most onboarded on tight timelines — The Music Center moved from new client to fully redesigned collateral and marketing channels in under 78 days. Previously spent two years with MGM Resorts International in Shanghai and Macao, progressing from campaign work into identity and environment design.

Also works as a writer and illustrator, with a self-published study of Chinese restaurant design and a webcomic running since 2017.

Based
Los Angeles, California
Focus
Brand strategy, creative marketing, environmental design

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