Brand and creative marketing for live experiences — performing arts campuses, stadiums, restaurants, and convention centers.
The client wanted a specialty cocktail tied to every production across a full performing arts season. The incoming food and beverage operator had no process in place to deliver at that cadence.
The process ran end to end: concepting with operations, validating through sourcing, and securing sign-off from the client and resident companies. Graphics, pre-promotion across client channels, and a closing performance review that informed the next menu.
Twenty-two event-tied launches and $135K+ in incremental beverage revenue within a single season.
MGM needed a kids’ club concept that could scale across properties. The work covered identity, logo, and narrative strategy, then CAD models of the environments and the renders that secured approval.
The program was developed for the flagship MGM Reserve line and installed across Mainland China, including MGM Reserve Zhuhai, with on-site support through the build.
A self-authored study of Chinese restaurant design: 122 pages folding out to eighteen and a half feet, documenting dozens of recurring design motifs and the rooms they appear in.
Case studies span California, Massachusetts, Ireland, Australia, and China. Researched, written, designed, and produced independently — and the clearest demonstration of how a space gets read before anything is designed for it.
Sodexo Live!, MGM Resorts International, and Jaq Jaq Bird — ten-plus accounts across performing arts, stadiums, museums, and conventions.
See the work →Self-directed and consulting work: the book, WNDR Museum, and the YMCA, plus the drawing and comics archive — where most of the ideas start.
See the projects →Most of this work lives in venues with real constraints — a curtain time, a service window, a crowd arriving whether or not the signage is ready. That shapes the approach: systems a team can execute without the designer in the room.
Ten-plus accounts across Los Angeles and San Diego with Sodexo Live!, most of them onboarded fast — The Music Center went from new client to redesigned collateral and marketing channels in under 78 days. Before that, two years with MGM Resorts International in Shanghai and Macao, moving from campaign work into identity and environment design.
Also a writer and illustrator — a self-published study of Chinese restaurant design, and a webcomic running since 2017.