Brand and creative marketing for live experiences — performing arts campuses, stadiums, restaurants, and convention centers.
The Music Center engaged Sodexo Live! to tie a specialty cocktail to every production across a full performing arts season. As the incoming food and beverage operator, the team had no process in place to design and launch at that cadence.
Led the program end to end: developed each concept with operations, validated sourcing and cost, and secured approval from the client and its resident companies. Delivered the graphics and pre-promotion across client channels, and ran a post-run performance review that informed the following menu.
Delivered 22 event-tied launches and more than $135K in incremental beverage revenue in a single season.
MGM Resorts set out to create a kids’ club amenity that could scale across its properties. Developed the identity, logo, and narrative strategy, then produced the CAD models and renders of the physical environments that secured client approval.
Built for the flagship MGM Reserve line and rolled out across Mainland China, including MGM Reserve Zhuhai, with on-site support through construction.
A self-authored study of Chinese restaurant design — 122 pages that fold out to eighteen and a half feet, documenting dozens of recurring design motifs and the rooms where they appear.
Case studies span California, Massachusetts, Ireland, Australia, and China. Researched, written, designed, and produced independently, the project reflects a core part of the method: understanding how a space communicates before designing anything for it.
Sodexo Live!, MGM Resorts International, and Jaq Jaq Bird — more than ten accounts across performing arts, stadiums, museums, and convention centers.
See the work →Self-directed and consulting projects: the book, alongside the drawing and comics archive where much of the thinking behind the commercial work begins.
See the projects →Most of this work takes place in venues with hard constraints — a curtain time, a service window, an audience arriving whether or not the signage is ready. That shapes the approach: building systems a venue team can run without the designer in the room.
Has managed more than ten accounts across Los Angeles and San Diego for Sodexo Live!, most onboarded on tight timelines — The Music Center moved from new client to fully redesigned collateral and marketing channels in under 78 days. Previously spent two years with MGM Resorts International in Shanghai and Macao, progressing from campaign work into identity and environment design.
Also works as a writer and illustrator, with a self-published study of Chinese restaurant design and a webcomic running since 2017.