Work — Austin Li

The Music Center is a downtown performing arts campus with eight food and beverage outlets under one roof, serving its resident companies and a full season of productions.

Onboarded the campus as a new client in under 78 days, taking over and redesigning the collateral and marketing channels for all eight outlets within a single quarter. Delivered the work in partnership with the chefs, operators, and client marketing teams rather than handing it back to them at the end.

Led web and OpenTable onboarding and training for the campus restaurants, including Kendall’s Brasserie, Abernethy’s, and Veneto Lucio: set up each restaurant’s web account and listings, trained staff, wrote the SOP documents the teams still use, and implemented the Toast-to-OpenTable integration that keeps the floor and the reservation book in sync.

For the MGM Reserve line, developed the identity and narrative strategy for a scalable kids’ club amenity. Logo development ran beyond the mark itself into a blind box toy series and a supporting marketing campaign, and the CAD models and renders of the club environments secured client approval and carried the concept into construction, including at MGM Reserve Zhuhai.

Delivered campaign work across the property calendar at MGM Shanghai West Bund, the group’s newest property, including the New Year’s Eve countdown, the Asia’s 50 Best Bars activation, the Lunar New Year set-menu program, and the “Artist+” collaboration launch.

West Bund is built around local art, and the campaign work carried that through to the marketing. Partnered with a range of Chinese artists on lobby installations, holiday events, and seasonal activations, bringing each artist’s work from the environment into the promotional materials around it.

Led training for the in-house design team in Adobe Photoshop and After Effects, alongside the Adobe-to-CAD workflow that enabled the three-dimensional work, and introduced generative AI into the production of promotional material.

An upscale farm-to-table dining program in La Cañada Flintridge. Scoped and designed the digital and physical launch collateral, spanning both in-house operations and external marketing.

Set up the restaurant’s web and OpenTable accounts end to end, covering onboarding, staff training, SOP documentation, and the Toast-to-OpenTable integration behind the scenes.

On-site marketing operations at one of the most recognizable outdoor venues in the country: audited existing assets, documented operational gaps during live service, and prioritized the fixes worth making before the next show.

Handled the pavilion’s web and OpenTable setup through the same account, covering onboarding, training, SOP documentation, and the Toast-to-OpenTable integration.