Work — Austin Li

A downtown performing arts campus with eight food and beverage outlets under one roof, serving resident companies and a full season of productions.

Onboarded as a new client in under 78 days: collateral and marketing channels for all eight outlets taken over and redesigned inside a single quarter, built directly with the chefs, operators, and client marketing teams rather than handed back to them at the end.

Web and OpenTable onboarding and training for the campus restaurants, including Kendall’s Brasserie, Abernethy’s, and Veneto Lucio. Set-up restaurant web account and listings, staff training, the SOP documents the teams still work from, and the Toast-to-OpenTable integration that keeps the floor and the book in sync.

Identity, logo, and narrative strategy for a scalable kids’ club amenity, followed by the CAD models and renders that secured approval and carried it into construction, including at MGM Reserve Zhuhai.

Campaign work across the property calendar — the New Year’s Eve countdown, the Asia’s 50 Best Bars moment, and the Lunar New Year set-menu program, alongside the “Artist+” collaboration launch.

Adobe-to-CAD training for the in-house design team enabled the three-dimensional work that followed.

An upscale farm-to-table dining program in La Cañada Flintridge. Scoping and design of the digital and physical launch collateral, covering both in-house operations and external marketing.

The restaurant’s web and OpenTable accounts were set up end to end — onboarding, staff training, SOP documents, and the Toast-to-OpenTable connection behind the door.

Marketing operations on site at one of the most recognizable outdoor venues in the country: auditing existing assets, documenting live operational gaps, and prioritizing the fixes worth making before the next show.

The pavilion’s web and OpenTable setup ran through the same account — onboarding, training, SOP documentation, and the Toast-to-OpenTable integration.