The full fold-out — drag sideways
The book, the field work, and the drawing archive — where most of the thinking behind the commercial work starts.
A 122-page study of Chinese restaurant design that folds out to eighteen and a half feet. Dozens of recurring motifs, documented through rooms in California, Massachusetts, Ireland, Australia, and China — researched, written, designed, and produced independently.
Short assignments across three very different venues — a tournament, a decommissioned aircraft carrier, and one of the largest convention floors in the country. The brief stayed the same at each: audit the site, measure brand execution against standard, and resolve the gaps before doors opened.
Tournament week at the Indian Wells Tennis Garden — walking the site, measuring brand execution against standard, and clearing the gaps before gates opened.
The report delivered after tournament week at Indian Wells: a signage audit of the grounds, the attendee personas that came out of it, and the prioritized opportunities for the next event. Nineteen pages, presented 3.25.25.
Every sign on the grounds, photographed and measured against brand standard — what read from a distance, what didn’t, and what was missing at the points where a guest decides.
Who is actually walking the grounds: ticket type, the group they arrive with, how long they stay, and what each one needs to find before they will buy.
The prioritized list — the fixes worth making before the next tournament, ordered by what they cost against what they return, and closed out with the client Q&A.
Select any page to read it
An ongoing strip on everyday life, written and drawn by Austin. Select any panel to view it full size.
